You’ll often see me say that you shouldn’t spend a lot of money to get your online business started, especially until you can afford it. Well, I took that to extremes when I first started out online. Oh sure, I bought eBooks and other Internet Marketing tools, but one thing I was cheap about was buying domain names. This is a huge work at home mom mistake.
The more I heard about setting up your own Virtual Real Estate empire online, the more interested I became in setting up niche websites. I saw that domain names where only around $8 or so, but for some reason I thought it was a brilliant idea to set up subdomains. “I’m saving so much money!” I thought.
(If you’re unclear, a subdomain is set up on a main domain. For example, if your domain was puppies.com you could set up a subdomain so that you would type in fruit.puppies.com. It would be a separate website, but you’d be much better off with fruit.com being its own domain 🙂 )
Well…this was definitely not the thing to do. For one, it looks unprofessional when you have one main domain with a lot of subdomains in between. For another, Google tends to treat subdomains as being lesser than a targeted “real” domain.
Yes, it could be very tempting to just stick with one domain and set up free subdomains. There also is a time and a place to do that. However, if you’re planning on building a real business and having assets that will rank high in the search engines, you need to have separate domains for your niche websites.
Again, this is not a blanket rule, but for the most part you should invest in your business. Also, if you plan on having sites that you can sell in times of money trouble or when you get bored with a certain niche, it’s almost certain you’ll want them on a separate domain name.
It takes time to build enough traffic to get money coming to your site. If you spend a lot of time building links (submitting articles, setting up Squidoo lenses, HubPages, etc) they will all be going to your subdomain and not to a real domain that you could later sell.
So, don’t make the same mistake I did (thankfully I wised up fast. This would definitely be work at home mom mistake if you want to have your own network of profitable websites.
Don’t forget to sign up for your free Work at Home Mom eBooks to get started building your profitable online business today (you’ll find many more great tips just like this one!)