I’m right in the middle of reading Seth Godin’s book, “Purple Cow” and it has already dramatically changed the way I plan on approaching my business.

If you think about all the products and services that are available today, it’s no wonder that it can be so hard to stand out these days. You struggle with project after project, but your hard work just does not pay off.

So, what’s the difference between those who are successful and those who are not? It’s the fact that they are doing something remarkable to stand out. What are you doing that is remarkable?

More of my thoughts on this when I finish this book!